Privacy Policy

Last updated: May 19th, 2026

This Privacy Policy describes how Route99 & Co. (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from Website (the "Site") or otherwise communicate with us (collectively, the "Services").

By using any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

1. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

2. HOW WE COLLECT YOUR PERSONAL INFORMATION

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

WHAT PERSONAL INFORMATION WE COLLECT

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you.

Information We Collect Directly From You:

Basic contact details: Including your name, address, phone number, and email.
Order information: Including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information: Including your username, password, and security questions.
Shopping information: Including the items you view, put in your cart, or add to your wishlist.
Customer support information: Including the information you choose to include in communications with us, for example, when sending a message through the Services.

Information We Collect Automatically (Cookies):

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, web beacons, and similar technologies ("Cookies"). Usage Data may include:

Device information: Including your browser type, IP address, time zone, and some of the cookies that are installed on your device.
Log data and usage details: Including the specific web pages or products you view, search terms, and how you interact with the Services.

3. HOW WE USE YOUR PERSONAL INFORMATION

Providing Products and Services: We use your personal information to process your payments, fulfill your orders, send notifications related to your account or purchases, and manage your account.
Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send promotional communications by email, text message, or postal mail, and to show you advertisements for products or services.
Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.
Communicating with you: We use your personal information to provide you with customer support and improve our Services.

4. COOKIES

Like many websites, we use Cookies on our Site to power and improve our platform (including to remember your actions and preferences) and to run analytics. Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls.

5. HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf (e.g., payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners, including Shopify, to provide services and advertise to you.
When you direct, request us, or otherwise consent to our disclosure of certain information to third parties.
To comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

6. THIRD PARTY WEBSITES AND LINKS

Our Site may provide links to websites operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites.

7. CHILDREN'S DATA

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If your child has provided us with their personal information, you may contact us to request that it be deleted.

8. SECURITY AND RETENTION

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.

9. YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information:

Right to Access / Know: To request access to personal information that we hold about you.
Right to Delete: To request that we delete personal information we maintain about you.
Right to Correct: To request that we correct inaccurate personal information.
Right of Portability: To receive a copy of your personal information and request that we transfer it to a third party.

You may exercise any of these rights by contacting us using the contact details provided below.

10. CONTACT

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us: